How Do I Use AdWords ?
To use Google AdWords, follow the steps below:
Establish your account goals. For example, if you are using your Google Ads for brand building, the account structure and the features that you use will be completely different if you use ads for lead generation
Develop audience personas by determining who your ideal customers are, what they do, what are they searching for and on what device
Conduct keyword research by using keyword tools, such as SEM rush, to discover, cost, competition and volume for the search terms at every stage of your search
Structure your AdWords account into different ad campaigns and ad groups, each featuring relevant keywords and ads
Once you’ve listed the keywords relevant to your business, you can place your ads in the search results by bidding on the keywords. If the competition is high for the keywords, your Cost Per Click (CPC) would be too high to bid. In this case, it’s better to get granular and bid for long-tail keywords that are relevant for business
Create the ad copy. Make sure that you include relevant keywords, a compelling headline, a clear call-to-action and ad extensions
Design a mobile-friendly landing page that focuses on the benefits and features of the product or service that you’re trying to sell, has good-quality images, a form and a clear call-to-action
Place a Google Analytics code on the website for conversion tracking
The key to a successful ad campaign is routine optimization and A/B testing all your ad copies and landing pages
No comments:
Post a Comment