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Wednesday 17 April 2024

Illegal immigration to the United States

 

Illegal immigration to the United States





The total number of unauthorized immigrants in the U.S. from countries other than Mexico has grown rapidly. In 2021, this population was 6.4 million, up by 900,000 from 2017.

A bar chart showing that the U.S. unauthorized immigrant populations from most world regions grew from 2017 to 2021.

Almost every region in the world had a notable increase in the number of unauthorized immigrants in the U.S. from 2007 to 2021. The largest increases were from Central America (240,000) and South and East Asia (180,000).

After Mexico, the countries of origin with the largest unauthorized immigrant populations in the U.S. in 2021 were:

El Salvador (800,000)
India (725,000)
Guatemala (700,000)
Honduras (525,000)
India, Guatemala and Honduras all saw increases from 2017.

Three Central American countries – El Salvador, Honduras and Guatemala – together represented 2.0 million unauthorized immigrants in the U.S. in 2021, or almost 20% of the total. The unauthorized immigrant population from the Northern Triangle grew by about 250,000 from 2017 and about 700,000 from 2007.

Venezuela was the country of birth for 190,000 U.S. unauthorized immigrants in 2021. This population saw particularly fast growth, from 130,000 in 2017 and 55,000 in 2007.

Among countries with the largest numbers of U.S. unauthorized immigrants, India, Brazil, Canada and former Soviet Union countries all experienced growth from 2017 to 2021.

Some origin countries with significant unauthorized immigrant populations showed no change, notably China (375,000) and the Dominican Republic (230,000).

Wednesday 10 April 2024

How Do I Use AdWords ?

 How Do I Use AdWords ?




To use Google AdWords, follow the steps below:

Establish your account goals. For example, if you are using your Google Ads for brand building, the account structure and the features that you use will be completely different if you use ads for lead generation

Develop audience personas by determining who your ideal customers are, what they do, what are they searching for and on what device

Conduct keyword research by using keyword tools, such as SEM rush, to discover, cost, competition and volume for the search terms at every stage of your search

Structure your AdWords account into different ad campaigns and ad groups, each featuring relevant keywords and ads

Once you’ve listed the keywords relevant to your business, you can place your ads in the search results by bidding on the keywords. If the competition is high for the keywords, your Cost Per Click (CPC) would be too high to bid. In this case, it’s better to get granular and bid for long-tail keywords that are relevant for business

Create the ad copy. Make sure that you include relevant keywords, a compelling headline, a clear call-to-action and ad extensions

Design a mobile-friendly landing page that focuses on the benefits and features of the product or service that you’re trying to sell, has good-quality images, a form and a clear call-to-action

Place a Google Analytics code on the website for conversion tracking

The key to a successful ad campaign is routine optimization and A/B testing all your ad copies and landing pages